The Yearbook

2017's Instagram Fashion Trends

Whether you're a mindless scroller, a compulsive liker or an obsessive follower, the chance that Instagram's fashion trends influenced you in 2017 is high. While designers continue to successfully show their visions for the upcoming seasons on their biannual runways, it's Instagram that dictates what's being worn in the real world. We rounded up 2017's highest ranking fashion hashtags from all over the world because we believe they'll stick around for next year too.

Words by Chloé Bauwens and Siska Lyssens


Millennial pink

Country: Thailand
Posts: 15.4k
From Glossier's packaging to the couches in London restaurant Sketch's decor, our feeds all coloured blush this year. The hype, however, wasn't limited to branding, merchandising and interiors - it coloured fashion, too, with designers dipping their fabrics in the pink hue that was stripped of blue undertones. Marni, Ulla Johnson, Rochas and Valentino all delivered girly pink options for autumn/winter 2017 that catered to the global obsession. While some may question this delicate pink's expiration date, spring/summer 2018 proved that those who've fallen in love with the shade have nothing to fear. From Sies Marjan to N°21, pink is definitely here to stay, even if it's just to help you gain some extra likes.


Oversized sleeves

Country:  South Korea
Posts: 15.6k

Bell sleeves, balloon sleeves, trumpet sleeves … sleeves maximised their impact in 2017. Ideal for an Instagrammable silhouette, the dramatic proportions of an impactful blouse or top were fully embraced by those looking for avant-garde volume in their looks - and snaps. For extra long and billowing or ruched sleeves, your best bet was Ellery and J.W. Anderson, while Acne Studios showed an abundance of scarf-like wide sleeves with oversized armholes. Inflation at its best.


Belted coats

Country: Italy
Posts: 7.7k

A belted coat is a mainstay and a no-brainer, so what made 2017’s batch so special? At Rochas, the ladylike French house par excellence, belted jackets and coats, in check patterns and classic wools, were the icing on the cake of a reasonably traditional collection, made more interesting by placing the belt just below the bust. At Alexander McQueen, Sarah Burton belted blazers and coats with leather belts that were dramatically long, while Cédric Charlier employed fabric belts with D-ring fastenings to cinch woolen and leather coats. 


Cropped trousers

Country: Australia
Posts: 6.9k

As one of those pieces that creeped its way back into our wardrobes, cropped trousers, once relegated to ‘uncool mom’ territory, became an unexpectedly edgy addition to our closets. Only one thing was mandatory: they had to be wide-legged and casual. Whether denim or ribbed knit, hitting right above the ankle or just below the knee, this is an easy-going look that we’re sure to see for seasons to come. Stella McCartney did a great equestrian-inspired pair with ruched paneling, Clare Waight Keller’s final Chloé collection mastered the high-waisted culotte to a tee. At Y/Project, Glenn Martens pinned his jean trousers up to create a cuffed pair with hardware detailing.


White tees

Country: France
Posts: 6.2k

Combining normcore to match quintessential French-girl style, it’s no wonder the simple white T-shirt can be worn just so, making it both a neutral canvas and a sign of insouciant style, sported by French Instagram favourites like Camille Charrière and Jeanne Damas. Whether printed with a retro-vibe Gucci logo, a feminist slogan, or nothing at all - a white T-shirt is synonymous with instant cool. Alyx plays with her own brand name’s phonetics on hers, at Saint Laurent, riffs on college emblems were aplently.


Metallic shoes

Country:  United Kingdom
Posts: 6.3k

A way to add maximum effect to your look with minimal effort? A hint of metallic shine will do the trick. Prabal Gurung showed pointed pumps in shades from silver to bronze, while Prada stuck to slim-strapped silver t-bar sandals. Fitting in with the SS17 show’s robot theme, Karl Lagerfeld snuck in a silver version of Chanel’s classic cap-toed ballerina. The on-trend UK population, known for its idiosyncratic individualism, was quite simply cut out for this trend.


Check blazers

Country: Denmark
Posts: 2.1k

Arguably another one of those garments that holds currency autumn season after autumn season, the quintessentially British checked blazer is just one of those pieces any self-respecting fashion chameleon should own. No wonder then that they were spotted on the Stella McCartney runway, as well as at Mulberry, accessorized with an oversized brooch and and of course, at Ralph Lauren, that most British of all American gentlemen, who layered them with checked corset tops and blouses. Borrow from this style to add country-side flair to a pair of jeans or go full out with a mannish three-piece checked silhouette.



Prepare to abandon your figure-skimming favourites as the XXL ready-to-wear takes on supersized silhouettes.



Hot on the heels of iconic labels, Danish powerhouse Ganni has driven strong momentum when it entails minimalistic and contemporary collections.


Check Mate

Beat autumn/winter 2017's wardrobe malfunctions by adding some check to your favoured outfits.