The floral prints for AW17 are anything but sweet and endearing. Introducing these blooms onto darker backdrops reveals a moody and gloomy quality that translates into an overall new level of sophistication. While Joseph’s Louise Trotter
printed flowers rather large and oversized on total looks, Isabel Marant
went for a more scattered and romantic flowing silhouette. At Erdem, Moralioglu surprised us with tough looking floral trouser suits parading next to his covetable printed dresses and Simone Rocha kept the femininity that goes along with flowers intact by incorporating sheer and seductive elements into a rather dark and mysterious collection. Whatever flower you may pick, make sure to allow it to help you blossom into the new season.