The Mood

Purple Reign

Design fanatics and designers alike look forward each year to finding out what the Pantone Colour Institute will elect as their colour of the year. For 2018, the trend forecasting branch of the renowned Institution picked a bold shade of purple: ultraviolet.

by Siska Lyssens
shop the feature

Seen on the runway 

Associating ultraviolet with counterculture and artistic brilliance - early in 2017, Pantone already dedicated a specific hue of purple to Prince - the company chose this shade because it ‘speaks to our shared desire for deeper understanding in an increasingly complex landscape, and our eagerness to experiment to reach that level.’ No surprise then, that fashion designers have explored the hue in a variety of different shades, from intensely pigmented purple at Balenciaga through to the lightest of lilacs at Victoria Beckham and Tibi. Notably more present on the SS18 runways than usual, ultraviolet took center stage at Gucci, in glitter and glam rock executions that popped with attitude. Carolina Herrerra's ladylike dresses were more old school glamour iterations, while Peter Pilotto's printed gown was a contemporary update on a retro flowery number. Antonin Tron's soft purple separates for his brand Atlein showed us realistic and day-to-day options to wear.
From left: Carolina Herrera, Peter Pilotto, Tibi, Gucci

Translated to the street

A spiritual colour, too, purple is linked to mysticism, the vastness of the galaxy, mindfulness and connection. The contemplative, slightly complicated shade can stand on its own and take all of the credit, however, it can just as easily serve as a complementary colour – it works wonders as a strong match for other pink-ish or purple tones, yellow, bronze and Kalamata olive green. Colorists advise to pair the hue with anything except perhaps white or black: this hue deserves an equally bold counterpoint in order to shine. Keep things original with this dynamic, original shade that injects a sense of theatricality to any outfit. Get inspired by our moodboard and pump some purple into your look. 

shop the feature
read more

A Hint Of Colour

Dreary days and cold temperatures are starting to take their toll. Lift your spirits by adding a splash of colour to your daily look. It's all in the details.


Make Her Love You Even More

Explore sure-to-please accessories and trust our judgement when we say you’ve definitely found the one.

Moez Achour

As a true fashion insider and a street style connoisseur, Moez Achour leads the way into the new fashion week season.