What do you look for when shooting street style images?
When I shoot street style, the first thing I look for is obviously great outfits, accessories or interesting details. The person wearing the look matters less, in the end, we’re talking about “styles” here, not people. Then, I try to find the best way to frame my photo, an inspiring background, and I shoot it; all of this happens in a couple of seconds, so I feel like this is a very efficient way to practice how to shoot fashion.
Before attending photography school, I had no idea street style was a thing. After reading a lot about Henri Cartier-Bresson and his concept of 'the decisive moment', I liked to think that shooting street style was roughly documenting fashion. The same way Cartier-Bresson and all these legendary photographers were documenting the streets back in the days: you shoot on the streets, 'à la volée', using natural light only… So that is how I came up with the expression: 'decisive fashion moment'. Obviously, during fashion week, it’s a lot more 'expected' than when you shoot on a regular day. But at the time, I was mostly shooting in downtown Manhattan when it wasn't NYFW, so it felt more natural.
What is your favourite city to shoot?
Paris, no doubt. PFW has the best people - I'm not talking about French people only obviously - attending the shows, thus making it very enjoyable and exciting to shoot.
Do you have any specific rituals during a shoot?
Not really, or maybe I do, but it’s so natural to me that I don’t even realise it.
Who is the ‘new kid on the block’ we should keep our eye on?
My friend Pablo Attal from Paris. He is still pretty young, but he already has a clear vision and great taste.