Fashion Season Prep

Milan Fashion Week

Pack up for Milan Fashion Week and do so with Italy’s iconic labels in mind. Say buongiorno to the homeland of style, craftsmanship and effortless grace before submerging yourself in the creative settings of autumn/winter 2018.

by Martine Verhoeven

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Prada

As far as Italian high-fashion goes, Prada can easily be called a mainstay. The iconic label revolutionised the fashion scene in 1913 when Mario Prada started crafting leather goods that were more refined than ever before. In 1978, his granddaughter Miuccia stepped in his well-made shoes. While she focussed on the classic range of shoes and bags at first, she expanded the label with ready-to-wear in 1990. Miuccia presented the world with a collection of sophisticated pieces that, for a label with such a vast history, was refreshing and innovative. As their last presentation at Milan Fashion Week showed virtually everything from knee-high socks to comic book prints, prepare yourself to be amazed by all things Prada, time and time again.
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Miu Miu 

The proof that Miuccia Prada’s creativity has no bounds can be found in Miu Miu, Prada’s younger sister line. The label was established thirty years after Prada first saw the Milanese light and is known for its audacious spirit. Upon being asked about the difference in designing for Prada and Miu Miu, Miuccia Prada discloses that Miu Miu’s artistic process is a lot less complex than Prada’s. Where the mainstay’s collections are planned and thought out to a sophisticated T, Miu Miu thrives on spontaneity and intuition. This personal approach is reflected in the label’s name, which was the designers’ childhood nickname. An eccentric and lively personality shows in the label’s girly ready-to-wear. Think surprising cuts, unique detailing and head-to-toe opulence – from eyewear to footwear and beyond.

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N°21 

 High on the list of those looking for Italian-made luxury, is N°21. The contemporary label was founded in 2010 by Alessandro Dell’Acqua. With an approach that fuses feminine pieces with a masculine approach, the label is a go-to destination for modern ready-to-wear. For SS18, Dell’Acqua showed an abundance of romantic pieces, while patent leather and all-black silhouettes gave the collection its iconic punch. The label’s experimental nature was highlighted by elements of deconstruction that were carefully put back together – an approach we hope we’ll see more of in AW18.
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Marni

Italian opulence reigns in Marni’s collections. Fans flock to the house for its unabashed boldness that shows in prints, colours and exquisite cuts. Marni is currently led by creative mastermind Francesco Rosso, who had to prove himself after Consuelo Castiglioni’s departure. As a former designer for Prada, he swiftly made the switch from poised silhouettes to embracing Marni’s eclecticism to the fullest. Since there’s beauty in Marni’s free-spirited aesthetic, the label constantly motivates to have fun with fashion. It is, has always been and always will be a creative outlet for those willing to make a statement through their look.
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MSGM

MSGM could make an Italian fashion enthusiast out of anybody. The label was founded in 2008 by Massimo Giorgetti, who parted with his DJ tables for to run a creative atelier. After spending three years replacing Peter Dundas as the artistic director of Emilio Pucci, the Rimini-born designer traded the label’s seductive silhouettes for contemporary ready-to-wear. Last Milan Fashion Week, the eclectic brand opted to play with saturation, leading to jaw-dropping pieces that leave us eager to see what’s next.
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