Starting out in 1995, after studying at the French Institute of Fashion, Sophie Mechaly was determined to be different from what she saw around her. She succeeded. Paul & Joe
continues to be a brand women and men flock to for a sense of individualism and authenticity, an insouciant rock’n’roll touch that also contains elegance.
Making menswear as a female designer, for one thing, was already an almost unheard of idea at the time. But for Mechaly, this was an advantage: ‘The female eye is objective’, she explains. ‘We want to sublimate the men who surround us.’ And so she named her brand after her two sons, and masterfully balanced out her life as a mother and business owner. Not shying away from admitting it wasn’t always easy, she lets us in on how she made it work by ‘working by priority and solving the difficulties one by one.’