About the designer
Paris-based label Y/Project was established in 2010 by designer Yohan Serfaty and his business partner Gilles Elalouf. Three years later, when Serfaty passed away, Glenn Martens was recommended to follow in his stylistic footsteps. Though hesitant at first, the Belgian designer has been helming the label as creative director ever since.
Martens is a Royal Academy of Antwerp graduate, but only by chance. As an architecture student, he stumbled across the academy’s structures and fell in love instantly. He was so smitten he enrolled straight away, leading him to eventually graduate as the first of his class. Later on, Martens worked for Jean Paul Gaultier and gained experience as first assistant to Serfaty.
Where Yohan’s aesthetic was dark in nature, Martens wasn’t immediately convinced he was right for the job. During his first seasons, the Belgian creative decided to honour the label’s original aesthetic. However, over the following years, Martens’ true style started to seep through – reinventing the brand as a whole. Today, Y/Project’s collections fuse menswear and womenswear, with almost half of the collection overlapping. The versatile silhouettes show a knack for street style cool while boasting a blend of vintage and innovative elements. The garments are often adjustable, allowing for you to restyle and modify the pieces as you go.