Designer Focus

Ulla Johnson

Ulla Johnson believes in the importance of artisanal craftsmanship, the fabrics she uses are completely natural and handmade. Her unique pieces are often knitted and weaved completely by hand.

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About the designer


Ulla Johnson is an American fashion designer based in Manhattan. She launched her namesake label in 2000. From an early age on, she has travelled the world with her family. These inspirational voyages clearly resulted in her designing for the open-minded woman who simply enjoys life. Every season, collections contain custom floral prints, colourful embroidery and romantic ruffles.

Collection spring/summer 2018

This spring/summer 2018 collection basks in the glow of Ulla Johnson’s feminine poetry. Ethereal frocks in a prairie style and girlish floral patterns moved freely along the runway, which took the models through whimsical flower arrangements. The collection had a summery sensuality with sheer fabrics, light layering, plenty of skin and intricate crochets detailing. The models were like modern fairies strutting down the farmer’s market wearing chic overalls, ruffled blouses, fluttering gowns and off-the-shoulder dresses. The denim pieces with contrast stitching, like the close-fitting jumpsuits and oversized coats, added a sense of practicality. Earthy nudes, fresh whites and deliciously dreamy pinks, yellows and oranges highlighted the collection’s romance. Even when ensembles were in pitch-black, their feminine lightness will swept you off your feet.