About the designer
It was the purchase of a traditional cashmere knit scarf, while being stuck at a Tibetan airport that inspired Tuinch’s founder and creative director Veronique Vermussche. The chance encounter with Asian cashmere sparked her interest and she decided to create her own Belgian, luxury cashmere label. Without any previous in-depth fashion knowledge, Veronique emerged herself into Asia’s cashmere tradition to learn more about Nepal’s purest form of cashmere, the jewel of fibre.
Cashmere is often considered a luxurious, but ever-classic staple. Veronique, however, set out to maintain this sense of luxury while redefining its look and feel. By reinventing silhouette proportions, adding elements of deconstruction and turning to unusual architectural shapes, Tuinch succeeded in creating a daring and refreshing approach to knitwear. In doing so, she supports a sustainable manufacturing process by local artisans in Kashmir, making Tuinch pure in every single way.