Designer Focus

Simone Rocha

Simone Rocha is acclaimed for innovative ready-to-wear, characterised by a slightly masculine aesthetic that doesn’t hold back on elegance. The Irish designer has been crafting coveted collections since 2010.

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About the designer

Dublin-born designer Simone Rocha launched her namesake brand in 2010. Honed by fashion studies at both Dublin’s National College of Art and London’s prestigious Central Saint Martins, the creative developed a skilled eye for womenswear. Her unrivalled aesthetic is shaped by voluminous silhouettes, crafted from innovative materials and finished off with a romantic yet audacious edge.

Collection spring/summer 2018

Simone Rocha’s spring/summer 2018 collection fully embodies and further develops the designer’s enchanting dreaminess. This time around, her whims and fancies are found in childhood playtime, the models looking distinctly doll-like with rosy cheeks and ensembles that have an Edwardian feel. The clothes allude to a playful innocence, but they are far from from delicate. Rocha experimented with volume for rebellious yet elegant results, with sizeable puffed sleeves, tulle skirts and ruched gathering. Her careful rebellion continues through intricate handwork with beaded adornment and singular red embroideries of children holding hands. Victorian floral patterns pair gracefully with pop-art-like flowers in vivid orange and red. Once again the designer turns the frivolous into cutting-edge femininity, which makes getting dolled up attractive once again for the modern woman.