Designer Focus

See by Chloé

As Chloé’s diffusion line, See by Chloé possesses a similar Parisian chic aesthetic. Indulge in the label’s boyish silhouettes, playful hints and curated nonchalance.


New Season Collection

The latest and most exciting pieces from See by Chloé's collection via our boutique partners.

About the designer

Chloé’s diffusion line See by Chloé was established in 2001, when Stella McCartney was at the maison’s creative helm. Much like its mainline sister, the label boasts an aesthetic that is casual yet chic, rendering it ideal for versatile dressing. Simple staples exude a youthful ease, while Seventies-inspired elements and rock ‘n’ roll vibes made the label a surefire staple among the fashion set. Enjoy the label’s pastels, quirky patterns and overall playfulness and wear your See by Chloé piece with youthful joy.

Collection spring/summer 2018

The design team behind the French maison’s diffusion line took inspiration from African resorts, presenting a safari-inspired SS18 collection. The presentation started off with khaki and beige anorak coats paired with striped wide-leg overalls and monotone shorts. Beige washed denim appeared on A-line midi skirts, a short jacket and a dungaree dress. Multicoloured crochet knits were paired with wide leg trousers in a dusted orange hue and accented with a leaf-shaped decorative belt. Halfway, the nature-inspired theme turned into darker looks defined by a black and white palm-leaf print, a navy silk dress and ash grey trench coat. The show closed with all-white silhouettes of dresses and tops accented with broderie anglaise.