Designer Focus

Seafarer

Denim brand Seafarer was founded in 1896 by Tony Anzalone. While the tailor originally started out designing regulation uniforms for the Navy, the now iconic bell-bottom jeans put Seafarer on the map as a fashion label. Today Seafarer remains known for its flared silhouette complimented with maritime-inspired pieces.

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About the designer

In 1896, Italian immigrant and former US Navy Sailor Tony Anzalone decided to fulfil his lifelong dream as a tailor and opened a tailor shop next to the Brooklyn Navy Yard. Adapting the fit of US Navy regulation uniforms for sailors, he came up with the idea of bell-bottom trousers. Based on the notion that sailors need to be able to roll up their pants quickly, Anzalone invented the bell-bottom shape that perfectly responds to these requirements. The style was adopted by the Navy as a part of its official uniform and was continuously used until 1999. Due to the high number of bell-bottoms that were being produced for the Navy, it was only a matter of time until some of them would end up in second-hand shops where they got picked up by students. Infiltrating the street style scene with their unique figure, flattering and feminine fit, bell-bottoms gained popularity quickly and skyrocketed to the top after being worn by celebrities.

Today, the silhouette has become synonym with the hippie culture, peace and Saint-Tropez, thanks to Brigitte Bardot. Recognising this phenomenon and the brand’s cultural heritage, Seafarer’s current co-owner Massimiliano Tabacchi relaunched the Seafarer label in 2013. While honouring its history, you can see more than a reinterpretation of the brand’s iconic bell-bottom jeans. As a fashion label, Seafarer looks to the archives for inspiration, but aims to create an entirely new heritage with an inspiring, modern and graceful collection, all with a maritime wink.