Designer Focus


Luxury brand Rochas is an established name in the fashion industry. For over nine decades Rochas has been uplifting the design of feminine silhouettes and recently introduced demi-couture.



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About the designer

Last year Rochas celebrated its 90th birthday. The French house was founded by Marcel Rochas and was primarily known for its ultra-feminine couture and perfume. Rochas was among the first to create the ‘sirène’ or mermaid dress. The design was very innovative at the time and perfectly suited the house’s objective of encouraging elegance.

Perfume has always been the signature of the house. When Olivier Theyskens became Rochas’ creative director in 2002, he took the fashion division to new heights with his demicouture. Today the Italian Alessandro Dell’Acqua is creative head of the house, while designing his own line N°21.

Collection autumn/winter 2017

Elegance. Not only the most adequate word to describe the autumn/winter collection of Rochas, also the ultimate goal for a multitude of women. Alessandro Dell'Acqua translated his version of feminine grace mainly through marvellous midi dresses, matched with nude stockings. This good-girl length is the main actor of the show and takes us back to the forties and fifties, but with a modern twist. The colour palette ranges from a natural beige to jungle khaki. The frivolous collars add an extra dimension to the designs. The feminine allure of the Rochas woman is strengthened by the use of exquisite fabrics and unique embroidery. The signature R of the label is also deployed, for example as the buckle belt of a coat.