Designer Focus


Luxury brand Rochas is an established name in the fashion industry. For over nine decades Rochas has been uplifting the design of feminine silhouettes and recently introduced demi-couture.


New Season Collection

The latest and most exciting pieces from Rochas' collection via our boutique partners.

About the designer

Last year Rochas celebrated its 90th birthday. The French house was founded by Marcel Rochas and was primarily known for its ultra-feminine couture and perfume. Rochas was among the first to create the ‘sirène’ or mermaid dress. The design was very innovative at the time and perfectly suited the house’s objective of encouraging elegance.

Perfume has always been the signature of the house. When Olivier Theyskens became Rochas’ creative director in 2002, he took the fashion division to new heights with his demicouture. Today the Italian Alessandro Dell’Acqua is creative head of the house, while designing his own line N°21.

Collection spring/summer 2018

This spring/summer 2018 collection is yet again proof that Alessandro Dell’acqua is no stranger to sophistication. Better said, he excels in sophistication, revising a couture sensibility for the modern woman. This season the designer is flirting with Eastern romance, without opting for any clichés. Oriental patterns took centre stage with ladylike yet contemporary florals that bloomed on luminous brocade fabric. A lively array of colours brought forth a youthful allure, with radiant yellow, lush green and bold purple. Voluminous pleats at the skirts, chic off-shoulder designs and structured coats offered an avant-garde grace. The designer makes a strong case for dress and trouser pairings, styling evening frocks on top of tailored straight trousers: a look we can't wait to try.