Designer Focus

Proenza Schouler

Proenza Schouler’s American designer duo McCollough and Hernandez designs with a creative narrative in mind resulting in strong collections.



New Season Collection

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About the designer

Jack McCollough and Lazaro Hernandez met each other while studying at Parsons School of Design in New York. Their senior collection was the first collection they created as Proenza Schouler. When Barneys immediately placed an order on that collection and Vogue shot it shortly after, the two knew they couldn’t ignore the signs and decided it would be the start of their own label. Along the way they learned how to not just design styles, but create a narrative within each collection.

Collection autumn/winter 2017

For their last show in New York, designer duo Jack McCollough and Lazaro Hernandez drew inspiration from their memories in the city of dreams. Asymmetry and cut-outs are a rich part of the new autumn/winter collection. These features ooze a certain kind of movement and imply action. The manly-shaped outerwear sports large zippers on the side combined with a deconstructed Proenza Schouler logo. In contrast with the rather tough outerwear, the waist was accentuated in different creations, and the adorable pink, fiery red or soft peach hue of some of the dresses showed a more feminine side of the show. Overall, the creators presented a strong, diverse collection that ended with a homage to their country showing red, white and blue dresses. Heading full throttle for Paris.