Designer Focus


The Italian luxury house is known for its chic and luxurious aesthetic. Miuccia Prada's clever use of print and colour gives a contemporary spin on the collections season after season.


New Season Collection

The latest and most exciting pieces from Prada's collection via our boutique partners.

About the designer

Prada took the Italian fashion industry by storm in 1913 with its impeccable leather craftsmanship. Miuccia Prada took over the brand 65 years later and introduced her contemporary interpretation of the brand's luxury luggage. Miuccia decided to launch a ready-to-wear line in 1989, still known today for its dropped waistlines and chic appearance. As one of the most coveted luxury brands, Prada has managed to always stay ahead of trends focusing on timeless elegance.

Collection spring/summer 2018

This season, Miuccia Prada charmed with her empowering SS18 collection. Utilitarian silhouettes with kitten heels spearheaded the lineup, with ‘layering’ being the key word to the opening ensembles. Crisp shirts were worn under strapless tops and loose-fitting floral dresses, with studded accessories offsetting the sweetness of the delicate prints. As red and black peaked collars punctuated the show, bespoke coats were revamped into sartorial styles that featured rolled-up sleeves and deconstructed finishes. A more casual approach was taken mid-show, when neat blazers were paired with bright socks last seen in the Eighties. Prints came out to play in a layered silhouette that featured a dress adorned with no less than four prints, paired with classic black trousers and party-perfect brogues. As Prada wouldn’t be Prada without an eccentric goodbye, long skirts and printed dresses oozed an ornate femininity toward the finale. A comic book-printed maxi number left us craving for more.