Designer Focus


Through combining traditional Italian silhouettes with a revolutionary aesthetic, Massimo Giorgetti’s label MSGM is filled to the brim with bright and playful pieces.


New Season Collection

The latest and most exciting pieces from MSGM's collection via our boutique partners.

About the designer

Italian label MSGM was founded in 2008 by Rimini-born designer Massimo Giorgetti. As a former professional DJ, the multitalented creative talent avidly relies on upbeat contemporary music for inspiration. A true MSGM piece is one that combines the old with the new, resulting in bold and often eclectic pieces that motivate the fashion pack to experiment. Giorgetti’s unique outlook landed him Vogue Italy’s ‘Who Is On Next?’ award in 2010. Five years later, he followed in Peter Dundas’ footsteps as creative director of Pucci. In early 2017, the designer announced he would be stepping down to focus on his own label exclusively.

Collection spring/summer 2018

The Photoshop key ‘Hue/Saturation’ was the inspiration for Massimo Giorgetti’s SS18 collection. The show presented the Milanese fashion crowd with multicoloured silhouettes in bold hues featuring tie-dye patterns and paint splash prints. The most striking items were the outerwear designs, ranging from trench coats to denim jackets and hooded parkas. Distressed knit sweaters and skirts added to the street style vibe whereas checked looks alternated with stripes and a touch of sequins.