About the designer
Italian label MSGM was founded in 2008 by Rimini-born designer Massimo Giorgetti. As a former professional DJ, the multitalented creative talent avidly relies on upbeat contemporary music for inspiration. A true MSGM piece is one that combines the old with the new, resulting in bold and often eclectic pieces that motivate the fashion pack to experiment. Giorgetti’s unique outlook landed him Vogue Italy’s ‘Who Is On Next?’ award in 2010. Five years later, he followed in Peter Dundas’ footsteps as creative director of Pucci. In early 2017, the designer announced he would be stepping down to focus on his own label exclusively.