Designer Focus

Miu Miu

Miu Miu takes its name from founder Miuccia Prada’s childhood nickname. Prada’s younger side brand was founded in 1993 and is loved for its surprising and bold opticals and tried and trusted footwear.


New Season Collection

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About the designer

Miuccia Prada established Prada's playful little sister Miu Miu in 1993. Taking its name from Miuccia’s childhood nickname, the high-quality label embodies her rebellious and eccentric spirit entirely, without losing its unabashedly girly vibe. Based in Milan, the brand extended its accessories range with an in-house eyewear collection in 2011.

Miu Miu’s opticals are statement pieces that hint rebellious femininity. Bold-hued acetate frames are adorned with textures, patterns and striking fabrics that allow for a unique blend of visual enhancements. The label's energetic sensibility is highlighted throughout sunglasses and optical frames, ensuring there’s a pair to fit every type of mood. When talking pairs, it's quintessential to touch on the label's footwear range, providing sophisticated and timeless silhouettes with an edge. Patent leathers are often complemented by suede finishes, while the brand's iconic buckle clasp ties in the look.