Designer Focus


Missoni, the equivalent of Italian allure and best known for its signature crochet-knit silhouettes may be described as one of the most iconic luxury fashion houses of the country. Run by Angela Missoni, the family business remains a success story.



New Season Collection

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About the designer

Missoni is probably one of the most recognizable fashion brands in the industry, known for its innovative knitwear. The collections are full of colour, designed with signature zigzag motifs, stripes and patchwork. The brand was founded in 1953 by Rosita and her husband Ottavio ‘Tai’ Missoni.

They caused some controversy back in 1967, when Rosita had the models walk the runway braless because she felt the underwear didn’t match the sheer lurex dresses. Regardless of being good or bad, the publicity helped spread their name. Missoni is a family business, Rosita and Ottavio’s daughter Angela is the creative director. She grew up watching every fashion show, and the factory was her playground. The next generation is represented by Angela’s daughters Margherita and Teresa, who each already have a role in the company.

Collection autumn/winter 2017

Amid the many political statements that were made during the autumn/winter 2017 presentations was Angela Missoni's, who invited her fashion audience to stand together in unity for all human rights. In particular women’s rights, as became clear thanks to the pink 'pussyhats’ worn at the finale, made in the brand’s signature zigzag knit, symbolizing support and solidarity for women’s political resistance. The collection itself started off with fitted, knitted suits in a multicoloured plaid pattern, which evolved into a silhouettes that married a myriad of prints in a myriad of layers. Chunky, colourful furs and knits contrasted with fine, skintight lurex dresses that turned proper ladylike through the addition of gloves, necklaces and skinny scarves.Coming back from a summer vacation filled with lots of experiences, Angela Missoni was inspired to tone it down a bit for this spring/summer 2017 collection. Atypical for Missoni indeed, where usually there is no room for anything minimal. What she shows us are simplistic silhouettes with the Missoni excitement exposed in its details, colour palette and patterns. With a focus on layering, the designer managed to create knitted and crochet colour-blocking dresses and jumpsuits, or sometimes even shows us the illusion of what looks like a one-piece outfit. The different necklines; scooped, oval, a deep v-neckline, and dress cuts; midi, mini, pencil dresses, a high slit, together with the oversized hoop earrings show the brand’s playful identity.