Designer Focus


Missoni, the equivalent of Italian allure, is best known for its signature crochet-knit silhouettes. Run by Angela Missoni, the family business remains a success story.


New Season Collection

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About the designer

Missoni is probably one of the most recognizable fashion brands in the industry, known for its innovative knitwear. The collections are full of colour, designed with signature zigzag motifs, stripes and patchwork. The brand was founded in 1953 by Rosita and her husband Ottavio ‘Tai’ Missoni.

They caused some controversy back in 1967, when Rosita had the models walk the runway braless because she felt the underwear didn’t match the sheer lurex dresses. Regardless of being good or bad, the publicity helped spread their name. Missoni is a family business, Rosita and Ottavio’s daughter Angela is the creative director. She grew up watching every fashion show, and the factory was her playground. The next generation is represented by Angela’s daughters Margherita and Teresa, who each already have a role in the company.

Collection spring/summer 2018

For this year’s SS18 collection, Angela Missoni opened with a plethora of pastels featured in airy and overall ethereal silhouettes. As touches of black punctuated the looks, the ensembles outshined your standard pastel attire. Some styles provided a subtle nod to the Eighties, with legwarmers and arm wraps serving as remarkable accessories. This year, the house merged its women’s and men’s shows and it plans to combine the two in the years to come. As cardigans for him were complimented with finely-knitted cardigans for her – for instance in an effortless orange shade that clashed perfectly with the teal blue floral detail at the neckline -, no one minded the change in approach. Pastels transformed to vivid hues mid-show, with a fitted coat dress serving as the ultimate highlight: midi-length, checked and bold with all our favourite brights. Its plunging V-shaped neckline instantly lent the piece a refined sense of seductiveness. It’s officially been four decades since Rosita Missoni sent braless models down the runway, causing quite the mid-Sixties stir. It seems natural that Angela opted to do the same, with sheer black pieces leaving little to the imagination – and leaving the crowds lusting over the maxi-length and figure-hugging ensembles instead.