Designer Focus

Jérôme Dreyfuss

Since women hold their bags close to their bodies, each of the Parisian brand’s carryalls has been given a male name to grant them with a unique opportunity of proximity. When asked what drew him to fashion design, founder Jérôme Dreyfuss once jokingly stated he wanted to seduce women. With his practical but beautiful bags, he does just that.

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About the designer

The Nancy-born Jérome Dreyfuss moved to Paris at the age of 17 to follow his fashion dreams. He started at l'École Esmode, but only three months in he left to learn all the tricks of the trade under the wings of John Galliano. He is often called 'the enfant terrible of French fashion' because of his quirky and fun designs. Jérôme’s debut collection launched in 2002. Eleven years later the brand has not lost its French flair for clever designs and understated luxury. Many celebrities are loyal adepts of the brand, but for Jérôme it’s much more rewarding to see a woman in the street carry one of his bags. The pavement is also the place where he finds his inspiration. His bags are designed to complement your lifestyle and are obviously created for utilitarian comfort with practical details to facilitate the wonderful chaos that is the inside of your handbag. Although fun and play are key to the DNA of the brand, Jérôme doesn’t joke when it comes to quality of materials as he only works with the world’s finest.

Collection spring/summer 2017

This summer Jérôme Dreyfuss drew inspiration from the earthy hues he brought back from a journey to Taos in New Mexico. This unusual red-dusted landscape features wild rocky surroundings laid out against clear blue skies. The savage beauty is translated into bohemian-chic designs. Expect warm and sandy colours reminiscent of cowboys’ saddle cloth and Indian campfire blankets. Made of animal skins, this collection brings an ethnic clash of materials and colours.