About the designer
Starting out in 2004 with the quest of designing the perfect pair of skinny jeans, Rudes and Crippen flipped the denim industry upside down with their minimalist, sophisticated designs. When Susie left J Brand, Jeff stayed on and continued to mark the minds of numerous fashion insiders. The denim brand merged their savoir-faire with that of five iconic designers (Christopher Kane, Erdem, Meadham Kirchhoff, Peter Pilotto and Richard Nicoll) in 2010 and showcased a collection titled 5 x 5. By the end of 2012, the go-to brand for jeans was acquired for 80 per cent by Fast Retailing. Last year, Crippen decided to come back to her label, putting her eponymous sports brand on the shelves.