Designer Focus

Hardeman

Sophie Hardeman aims to reinterpret denim. Her genderless designs celebrate new-found ideas with a tongue-in-cheek mentality.

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About the designer

Sophie Hardeman’s career has seen a whirlwind start. The Dutch designer only graduated in 2015, after studying fashion design and autonomous art at the prestigious Rietveld School of Design in Amsterdam. Upon leaving the Academy, Hardeman was instantly invited to show her cutting-edge eponymous collections at New York Fashion Week. After gaining experience working for Bernard Willhelm, the young designer was ready to liberate the classic denim pair.

You would be wrong to call Hardeman’s silhouettes ‘unisex’, as they are in fact not gender-neutral but gender-free. The label’s free-spirited philosophy encourages people to make individual decisions and pride themselves on every aspect that makes them unique. The unconventional approach to conventional denim results in a liberated DNA that celebrates a visual, direct and graphic aesthetic.

Collection autumn/winter 2017

Sophie Hardeman showcases a newfound interpretation of denim styles characterised by a gender-free aesthetic. The AW17 collection presented eccentric looks featuring an off-the-shoulder denim jacket and blouse paired with a heart-shaped waist pencil skirt. A purple-hued washed denim bandeau top and maxi skirt alternated with glistening pastel-hued trousers and dresses. The pinstripe suit pattern took a spin on a pleated school skirt and slim fit flared trousers in a dark indigo denim. Make an impressive appearance by styling the label’s thigh-high denim boots held up by a denim belt with an off-the-shoulder trench coat.