Designer Focus


Armed with the idea to create a brand based on one pair of jeans, co-founders Jens Grede and Erik Torstensson launched Frame and their ‘Le Skinny de Jeanne’ in 2012. Since then the label, with headquarters both in Los Angeles as London, has successfully grown from jeans line to a complete ready-to-wear label.

New Season Collection

The latest and most exciting pieces from Frame's collection via our boutique partners.

About the designer

After Grede and Torstensson met at Wallpaper*, they launched their multimedia fashion marketing agency Saturday in 2003 in London. The creation of Frame followed in 2012. Drawing inspiration from seventies icons, the brand merges LA heritage with an impeccable European aesthetic. This results in but is not limited to: the perfect jeans. Nowadays, the label has grown a vast following and collaborated with numerous fashion insiders such as supermodel Lara Stone in 2016 and the master of scents Ben Gorham in 2017.