Designer Focus

Etro

Etro is a true family affair. Founded in 1968 by Gimmo Etro, the Italian label now thrives on the entire family’s creative outlook. Craftsmanship and paisley prints are the core of the boho-chic persona.

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About the designer

Two things are highly valued in the Etro house: pristine quality and a strong family bond. The Italian label was founded in 1968 by Gimmo Etro, who established his textile company in his home base, Milan. Today, the label is still headed by Gimmo but his four children take the lead. With three sons and one daughter in executive positions, each expressing a personal style while upholding a mutual goal, the label truly is a family-run business. Veronica Etro, the youngest member of the household, heads the label’s womenswear collections today. As smitten with fashion as she grew up to be, the young designer never wanted her heritage to source her success. After studying at Central Saint Martins College of Art and Design in London and interning at several talented designers, she decided to join the Etro ranks in 1998.

Veronica’s creative aesthetic is shaped by her youth spent in Etro ateliers, as well as her infatuation with travelling that never ceases to inspire. She firmly believes that clothes should boast the comfort of a second skin, leading her to craft designs that are indisputably bohemian and glamorous in equal measure. The iconic paisley print epitomises the label’s creative DNA, which has gained cult status throughout the decades.

Collection spring/summer 2018

On the occasion of the 50th anniversary of the luxury fashion house, Veronica and Kean Etro presented their women’s and men’s collection on the same catwalk. The show started off with romantic white silhouettes, introducing embroidered ruffle lace dresses accentuated with statement jewellery. The all-white mood moved into light grey hues with a touch of yellow, featured as flowers on a printed dress or as pinstripes on a check trouser suit. The yellow then was complemented with orange and red-hued silhouettes that showcased intriguing textures and details. A dash of purple and green looks finally flowed into an explosion of multi-coloured looks. The collaboration resulted in a luxurious collection meticulously merging Indian culture with the signature Etro aesthetic.