About the designer
Two things are highly valued in the Etro house: pristine quality and a strong family bond. The Italian label was founded in 1968 by Gimmo Etro, who established his textile company in his home base, Milan. Today, the label is still headed by Gimmo but his four children take the lead. With three sons and one daughter in executive positions, each expressing a personal style while upholding a mutual goal, the label truly is a family-run business. Veronica Etro, the youngest member of the household, heads the label’s womenswear collections today. As smitten with fashion as she grew up to be, the young designer never wanted her heritage to source her success. After studying at Central Saint Martins College of Art and Design in London and interning at several talented designers, she decided to join the Etro ranks in 1998.
Veronica’s creative aesthetic is shaped by her youth spent in Etro ateliers, as well as her infatuation with travelling that never ceases to inspire. She firmly believes that clothes should boast the comfort of a second skin, leading her to craft designs that are indisputably bohemian and glamorous in equal measure. The iconic paisley print epitomises the label’s creative DNA, which has gained cult status throughout the decades.