Designer Focus


Italian label Etro is a true family affair. Founded in 1968 by Gimmo Etro, the label now thrives on the entire family’s creative outlook. Unrivalled craftsmanship and paisley prints are the core of the label’s boho-chic persona.


New Season Collection

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About the designer

Two things are highly valued in the Etro house: pristine quality and a strong family bond. The Italian label was founded in 1968 by Gimmo Etro, who established his textile company in his home base, Milan. Today, the label is still headed by Gimmo but his four children take the lead. With three sons and one daughter in executive positions, each expressing a personal style while upholding a mutual goal, the label truly is a family-run business. Veronica Etro, the youngest member of the household, heads the label’s womenswear collections today. As smitten with fashion as she grew up to be, the young designer never wanted her heritage to source her success. After studying at Central Saint Martins College of Art and Design in London and interning at several talented designers, she decided to join the Etro ranks in 1998.

Veronica’s creative aesthetic is shaped by her youth spent in Etro ateliers, as well as her infatuation with travelling that never ceases to inspire. She firmly believes that clothes should boast the comfort of a second skin, leading her to craft designs that are indisputably bohemian and glamorous in equal measure. The iconic paisley print epitomises the label’s creative DNA, which has gained cult status throughout the decades.

Collection autumn/winter 2017

The luxury Italian fashion house took its iconic paisley print on a worldly spin for their autumn/winter 2017 collection. Silhouettes showcased a coherent clash of various floral, ethnic and leopard prints on sumptuous textures and layers. Crossover blazer suits wandered off to a luxurious evening wear mood whereas statement waist belts cinched flattering printed silk mini and maxi dresses. The looks were accentuated with suede shearling boots and ethnic shoulder bags and backpacks to enhance the overall bohemian feel. Long coats and boxy jackets presented in shearling, puffer jacquard and brocade designs layered over free-spirited flowing dresses evoked the perfect bundle-up feeling for colder days ahead.