Designer Focus

Chloé

Known for its frivolous designs, the French luxury fashion house Chloé is a pioneer when it comes to ready-to-wear. Wearable silhouettes with a feminine feel are the foundation of the brand.

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New Season Collection


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About the designer


The French fashion house Chloé was founded in 1952 by the Egyptian Gaby Aghion, who named it after a friend. Wanting to disassociate from fifties couture, she was among the first to introduce prêt-à-porter fashion at the time. In 1952, the house held its first show in a café in Paris. It was, and still is to this day, known to create feminine and most importantly wearable designs in high quality fabrics. After Aghion passed her creative leadership on to Gerard Pipart, Chloé has been home to many other great designers including Karl Lagerfeld and Stella McCartney. Currently running the house as creative director is French designer Natacha Ramsay-Levi.

Collection spring/summer 2018


This season, Chloé’s spring/summer show opened with pastel-perfect silhouettes constructed with high collars, strong shoulders and A-line midi skirts that swayed easily. Step by step, creative director Natacha Ramsay-Levi started adding suit-inspired pieces to the feminine looks, with bespoke vests and exposed seam trousers hinting at. an equestrian kind of feel. Throughout the many looks that Ramsay-Levi showed, a strong boot – from ankle to knee-high and lace-up to perforated – was omnipresent. Folk-inspired prints, mixed up with floral patterns, covered the silhouettes that followed, eventually resulting in a horse pattern that embellished a rust brown suit and a teal-blue skin-tight body suit. The show closed with a grand finale of bohemian silhouettes in fluid cuts that were adorned with small yet sassy sequins, paired with python ankle boots, exemplifying the girly yet tough Chloé attitude to a tee.