Designer Focus

Chloé

Known for its frivolous designs, the French luxury fashion house Chloé is a pioneer when it comes to ready-to-wear. Wearable silhouettes with a feminine feel are the foundation of the brand.

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About the designer


The French fashion house Chloé was founded in 1952 by the Egyptian Gaby Aghion, who named it after a friend. Wanting to disassociate from fifties couture, she was among the first to introduce prêt-à-porter fashion at the time. In 1952, the house held its first show in a café in Paris. It was, and still is to this day, known to create feminine and most importantly wearable designs in high quality fabrics. After Aghion passed her creative leadership on to Gerard Pipart, Chloé has been home to many other great designers including Karl Lagerfeld and Stella McCartney. Currently running the house as creative director is French designer Natacha Ramsay-Levi.

Collection autumn/winter 2017


Gracefully sent off by rows of editors, stylists, buyers and friends with a standing ovation, Chloe’s creative director Clare Waight-Keller let her last silhouettes stroll down the catwalk for Chloé’s autumn/winter 17 presentation. Looking to conjure up whimsical tailored silhouettes, Waight Keller created tartan tweed oversized men's coats paired with romantic scalloped-hem flower dresses. Dainty tulle-embroidered blouses were finished with idyllic rounded collars and featured elongated and billowing sleeves. The waistline was dropped on hip-hugging wide-legged wool trousers styled with slouchy fuzzy knits and Mary-Jane patent leather shoes. Waight-Keller set an inspiring tone for her successor by putting new, vibrant elements into this slightly nostalgic collection.