Designer Focus

Burberry London

British designer Thomas Burberry launched his namesake label in 1856. Initially crafting outerwear solely, the iconic brand is now loved for its classic ready-to-wear and trademark styles, including the trench coat and the characteristic Nova check.


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About the designer

Iconic British label Burberry was founded in 1856 in rural Hampshire, England by draper Thomas Burberry. The eponymous brand initially focussed on outerwear only, leading it to establish quite the history over the years. Thomas Burberry invented gabardine, a lightweight and weatherproof fabric that quickly proved to be a cult favourite. The tried and trusted material was in high demand with the British Army, resulting in Thomas Burberry constructing the Tielocken: a fully-equipped coat made for the trenches, which was the official ancestor to the label’s iconic trench coat that is known and celebrated worldwide today.

With quite a few name changes throughout the years, ranging from Burberrys to Burberrys of London and Burberry London, Burberry has brought the house back to its core identity. Current creative officer and president is Christopher Bailey, who graduated from the Royal College of Art and swiftly landed a job as designer at Donna Karen, only to transfer to Gucci two years later. As he has been with Burberry since 2001, he truly knows the house by heart. In October 2017, it was announced that Bailey will be resigning from the label in December 2018. Renowned for its peculiar runway model that showcases new collections, only to sell them in store just a few hours later – the brand shaped an instant craze for all that is Burberry.

Collection autumn/winter 2017

Christopher Bailey stated one of the characteristics of the Burberry AW17 collection as ‘sheer glorious eccentricity’ resulting in a revival of the label’s signature check pattern fusing streetwear with a classic aesthetic. Transparent raincoats in pastel candy hues were styled with Fair Isle multicoloured knit sweaters, embroidered sheer lace dresses and shearling coats. Relaxed track trousers and plaid baseball caps elevated the sporty vibe whereas the argyle socks worn in high heeled sandals provided a sophisticated yet elegant feel. Majorette jackets reworked into miniskirts paired with white cotton blouses and cropped knit vests. Bailey’s revival of the plaid didn’t pass unnoticed for this autumn/winter season breathing a touch of street allure.