Designer Focus

Bernhard Willhelm

German fashion designer Bernhard Willhelm showed his first womenswear collection in 1999. His quirky designs and refreshing way of thinking outside the box is a vibrant relief for the fashion industry.


New Season Collection

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About the designer

Adored for his love of incorporating absurdity and high fashion, seventies-born German fashion favourite, Bernhard Willhelm received his diploma in the spring of 1998 at Antwerp’s Royal Academy of Fine Arts. Graduating with honours, he established his label within the same month. Showing womenswear in March 1999 during Paris Fashion Week, German’s wunderkind was unveiling his first menswear collection only one year after. A six-month retrospective of his oeuvre at The Fashion Museum in Antwerp in 2007 showcased the award-winning designer’s eccentric and astonishing aesthetic. As Willhelm's career illustrates a range of distinct success, the fashion architect was stated head of the fashion department at the Universität für Angewandte Kunst in Vienna, Austria from 2009 till 2014. In 2013, the Bernhard Willhelm tribe moved up to Los Angeles, USA and was exhibiting a solo show ‘When Fashion shows the Danger then Fashion is the Danger’, at MOCA Pacific Design Center in Los Angeles during the beginning of 2015. Pushing boundaries with lightweight materials in extravagant volumes and unusual textures, Willhelm offers a directional attitude, deconstructing classic silhouettes and pulling in couture components.

Collection spring/summer 2017

While Bernhard Willhelm’s SS17 collection is meant to be interpreted as a metaphor for our relationship between the physical and digital world, the silhouettes had a softness and simplicity about them rather than a futuristic, technological approach. Inspired by Crete and Malibu, Willhelm created a line of loose and oversized garments in lilac, blue, green and pink tones. By stripping the colours of their brightness for a post-swim look and feel, it’s easy to imagine these oversized hoodies, drawstring pants and simple cotton and knit dresses for a day at the beach, enjoying the last warm rays of sunshine at sundown.