Designer Focus


Olivier Rousteing managed to infuse Balmain's heritage with a pop culture-inspired attitude towards fashion. Known for his impeccable tailoring and focus on the waist and shoulders, he strives to empower modern day women.


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About the designer

When establishing his fashion house in 1945, Pierre Balmain provided an alternative for post-war women in need of a more frivolous wardrobe, known as their 'jolie madame'-style. Creative director Olivier Rousteing, appointed in 2011, slowly but steadily revolutionised the luxury house. With second-skin tailoring and dazzling embroidery he merges the classic Pierre Balmain influences with his contemporary take on today's women. Rousteing's signature designs involve structured shoulder pads and waists defined with belts underlining his admiration for empowering women.

Collection autumn/winter 2017

With his signature body-enhancing and richly embroidered designs, Olivier Rousteing abides by Pierre Balmain’s classic influences yet implements contemporary aesthetics in his collections. At this autumn/winter 17 presentation, he experimented by creating silhouettes with a looser fit. Striving for diversity on the runway, Rousteing gathered an army of empowered models who presented extravagant looks featuring a brilliant combination of flowing silks and dark leathers in jungle-inspired animal prints. Ultra-high leather skin-tight boots were paired with cut-out tops cinched by body-con leather waist belts. Silhouettes were richly embellished and embroidered with fringes, gold chains, rivets, studs and mixed fabrics, all of them often featured in one single look. Tie-dye prints and an iconic 90’s wolf print pinned down the rock-grunge aesthetic, combined with warm orange hues, gold tones and pitch-dark black.