About the designer
Russian-born, Belgian-raised but London-based designer Natalia Alaverdian founded A.W.A.K.E. in 2012. As an acronym for All Wonderful Adventures Kindle Enthusiasm, the label is renowned for its tailored ready-to-wear, offset by lighthearted and feminine detailing. The collections are inspired by a plethora of elements, ranging from Japanese culture to historical costumes and the animal kingdom. Tales of fashion are imbued into the label’s diverse blend of eclectic yet easily wearable designs.