About the designer
The elegance of a true Parisienne, but with a funky twist. Aurélie Bidermann brings her travels to life through her collections with a vision that is fun, feminine and light. She mixes gems with textile elements and uses colour in the greater part of her designs. She launched her label in 2007 and operated as designer, head of PR and advertising specialist. Her playful stores in Paris and New York are more than just a retail space, as they embody her spirit and ooze exuberance.