About the designer
Born in 1950 as the daughter of a tailor, Alberta Ferretti has made quite an impact on the industry. Her career in fashion started in 1968 when she opened the doors of her Jolly boutique aimed at selling brands, such as Armani and Versace, to the tourists in Rimini in Italy. In 1974 Alberta commenced designing her own creations which she showed for the first time in Milan in 1981. She also ventured in to another experience together with her brother Massimo and opened the company Aeffe, specialised in manufacturing and distributing clothes. Alberta Ferretti has become a synonym of elegance and pure femininity with an intrinsic use of the textile chiffon that accentuates the female silhouette and oozes romance. Alberta has opened boutiques all over the world from the New York to Tokyo and is especially adorned by celebrities that are invited to red-carpet events. The Italian fashion designer also inaugurated a second line, named Philosophy di Alberta Ferretti, which is attainable for a broader audience yet has the same aesthetic as the Alberta Ferretti line.