Designer Focus

Áeron

With a collection that prioritises everyday elegance and stellar quality, Budapest-based womenswear brand Áeron focuses on delivering luxurious garments that seamlessly fit into the lives of today’s modern women. Lead by Eszter Áron, the label is defined by its ethical production process in Hungary’s capital.

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About the designer


Born into a textile dynasty that consists of generations of tailors in 1981, Eszter Áron was exposed to an exquisite array of fabrics and garments from an early age. She joined her mother to textile, fashion and art fairs and quickly became intrigued by fabric quality and impeccable craftsmanship. Those two pillars evidently became the foundation of ÁERON, when launching the brand in 2011. In order to ensure the label’s quality, Eszter prides herself on an ethical production process by strictly producing each and every single item in and around Budapest.

Her love for fine materials translated into a strong focus on using classic Italian fabrics like silk and wool, combined with new modern Japanese fabrics. By choosing these elegant materials, ÁERON unfailingly delivers quality while creating the freedom to reinvent traditional tailoring techniques and the ability to push its creativity with modern and sculptural silhouettes.

Collection autumn/winter 2017


Now in its fifth year, Aéron, designed, crafted, and born in Budapest, is a brand with undeniable integrity. With an aesthetic firmly based upon Japanese and Italian values, Aéron stands for superior quality materials and structured designs, but with imperfect touches such as frayed hems and conspicuous stitching. For AW17, founder Eszter Áron chose a former Soviet housing block as the background to depict the starkness of her collection, but without eliminating all human warmth. Against a rosy backdrop, Aéron’s muted colour palette of grey, charcoal, ruby, amber and off-white gives off a cool energy and subtle minimalism through layered silhouettes and feminine finishings.