Collection autumn/winter 2017
Now in its fifth year, Aéron, designed, crafted, and born in Budapest, is a brand with undeniable integrity. With an aesthetic firmly based upon Japanese and Italian values, Aéron stands for superior quality materials and structured designs, but with imperfect touches such as frayed hems and conspicuous stitching. For AW17, founder Eszter Áron chose a former Soviet housing block as the background to depict the starkness of her collection, but without eliminating all human warmth. Against a rosy backdrop, Aéron’s muted colour palette of grey, charcoal, ruby, amber and off-white gives off a cool energy and subtle minimalism through layered silhouettes and feminine finishings.