About the brand
Acne Studios is a Swedish clothing label based in Stockholm. It originated from the creative collective ACNE, an acronym for “Ambition to Create Novel Expressions”. Founder and Global creative director Jonny Johansson says the origin of the brand lays with the introduction of red-stitched Acne jeans. It was evident, since jeans seemed to be the most important garment for people at that time and still is today. This set the tone for Acne's signature style, which is based on the purity of used materials and the functionality of its designs.
With the foundation of bringing contemporary and approachable fashion, Acne constantly uplifts their collections by challenging established cultural trends. Collaborating with representatives from distinctive creative industries, Acne proves their creativity is not only limited to fashion. They teamed up with transsexual magazine 'Candy' to create a cross-gender blouse, anticipating the genderless dressing trend. Also, together with designer Alber Elbaz who worked for couture house Lanvin at the time, Acne designed a high-end capsule collection. Their creative outlet has been extended to Acne Paper, a bi-annual publication which portrays the cultural aspect of fashion through in-depth editorials. Besides their creative focal point, Acne works on using environmentally preferable materials and organic cotton.