Designer Focus


3x1 is a New York based luxury denim brand, designing custom and handmade jeans in their atelier in Soho. According to owner Scott Morrison, the brand pays great attention to quality and detail and aims to create a denim playground for its customers.


New Season Collection

The latest and most exciting pieces from 3x1's collection via our boutique partners.

About the designer

Denim genius Scott Morrison founded the premium luxury brand 3x1 in 2011, creating handmade denim trousers focusing on exquisite quality. The bespoke denim styles feature long fringed, raw edged hems and appear to offer the perfect fit by displacing the side seams creating a slimmer elegant look. The name is derived from the brand’s right-hand twill weaving technique and being the third-in-a-row denim label founded by Morrison. See how your custom-made design is crafted in their manufacturing facility in the heart of their store in Soho, New York.

Collection autumn/winter 2017

Celebrated for foreshadowing every significant denim trend in the last few years, founder Scott Morrison has an excellent eye for details and quality, creating handmade tailored designs in their NYC-based atelier. The autumn/winter 2017 collection featured cropped straight fit denim with signature raw edge distressed hems. Leather ‘5-pocket'-inspired trousers, cut in a smooth navy and black hue, are defined by a straight fit with side-slit hems. The same design fit was used to create cropped navy corduroy trousers. The embellished trend featured on a studded crop black denim jeans and a relaxed fit light washed jeans accentuated by dark lustrous embroidered patches.