Ghent, Belgium

Rio

As a passer-by, you don’t need anything but a quick glimpse inside to see the boutique’s tasteful interior and lavish collection. An exclusive array of bags and accessories, completed by feminine ready-to-wear.

EXPLORE COLLECTION

SHOP RIO

The Boutique


Owner Christina De Kerpel’s Brazilian roots were the inspiration for the store’s name as well as its decoration. The striking combination of concrete and wood is a typical feature in Brazilian architecture, creating a sophisticated atmosphere for Rio’s clients.

Lange Kruisstraat 29, 9000 Ghent.
Mon – Sat: 10.00 – 18.30.


I like to include a powerful showpiece from time to time just to keep things interesting. But in general, our collections are sleek, elegant and anything but ostentatious.
Based on what do you select your collections?
I learned to trust my own instinct. At first, when I had just opened the store, I was doubtful about the way I did my buying. I sometimes felt like clients were looking for something different than what I offered them. After all these years, they are well acquainted with our style and are curious to know which products will be coming in soon.

How do you differentiate yourself from other stores?

We started out as a handbag and accessories store and after all these years that’s still what we’re known for, even though we’ve also been selling ready-to-wear for a couple of years. Stores in close by cities may offer similar products, but I believe our unique selection is what characterises us and generates quite some word-of-mouth.
What is your perspective on today’s fashion?
I’m not too fond of its volatility. I think it is often too focused on trends and to me that’s a pity, especially in the luxury segment. Designers switch houses constantly and seasons are passing by so quickly, it’s difficult to thoroughly get to know a brand’s characteristics. I feel like this can sometimes affect the identity.

How do you react on that as a buyer?

Accessories are our strength. So evidently there are some key brands that are simply essential in our boutique because of their timelessness, such as Valentino, Saint Laurent and Givenchy. Nevertheless, I am all for supporting young, low-key designers and introducing them to my customers who are always pleasantly surprised. Inspiring people and broadening their horizons is also a significant part of my job.

The Boutique Collection


See the highlights and curated key pieces from Rio's collections
The Boutique