Situated in the southwest of France, tourists undoubtedly form a crucial part of MG8’s client base?
True, we thrive on tourism. That’s why MG8 is open 363 days a year, we only close for Christmas and New Year’s Day. For a boutique, or any company for that matter, it’s important to constantly renew your existing client base. Of course, we value our regular customers that have been around for years. But in order to stay relevant it’s extremely important to constantly search for new clients to convince with your unique selection and personal approach. By maintaining that standard and offering it throughout the entire year, people will inevitably start talking about you. And that’s the biggest strength for any business, strong word-of-mouth advertising.
How do you achieve this personal client approach?
To us it’s extremely important that the client feels at ease, but aside from that we want to create a certain lust and curiosity without making them feel uncomfortable or judged. Everything we do needs to make you feel warm and welcome. That’s why no one from our team will jump on you the moment you set foot in MG8. We prefer to let you browse, get acquainted with the boutique and what it can offer you personally. Then, when you show interest, our sales team will offer honest guidance and assistance where needed. I constantly remind our team that we aren’t selling just for the sell. We opt for a long-term relationship based on trust, honesty and confidentiality.
In 2016, you completely redesigned the boutique with Jean Nouvel Design. How would you describe the new style of MG8?
Working with Jean Nouvel was a marvellous experience. He was able to transform the building’s existing limitations into a unique and powerful strength. While he respected our wish to maintain the core foundations, the historic structure and soul, he still succeeded in delivering a radical change. Now you are greeted by a modern yet warm appearance by mixing luxurious materials like wood, steel and glass. While the length of the store felt restricting before, the incorporation of mirrors created an unseen depth. Our ultimate goal was to create a store that would match with the stores you can find in big fashion capitals like Paris or Milan. We took a gamble, but it definitely paid off.
Where did you personally become interested in fashion?
Since my grandparents and parents owned a boutique, I was really born into it. But if I’m honest, I wasn’t interested in fashion that much when I was younger. It was only during my economic science studies that my interest became apparent. My upbringing caught up with me and suddenly I realised that I was extremely interested in everything I witnessed as a kid. Clothes, decoration, interior, … suddenly it became something more to me. It wouldn’t be sufficient to describe fashion as my passion, to me it’s a way of life.