What does fashion mean to you?
I don’t like fashion in an ephemeral sense, I prefer it to be sustainable. The pieces we sell are worth the investment, they are too valuable to be fleeting. Even though at some point you may get tired of wearing a piece of clothing, once you decide to wear it again, the quality will still be just as good.
Does your boutique reflect your personal style?
It does, it’s all about colour and femininity because that’s what I love. To build a loyal clientele, I think a boutique needs a specific aesthetic. I stay true to my style and whenever I must decide between two pieces I will select the one that matches my store’s identity the most.
How do you advise your clients?
When a client shops at La Vie en Rose, there is always a lot of fitting going on. Of course, people also buy a piece of clothing on its own, but if they are looking for a total look I prefer they try on lots of different combinations. An outfit should be a mix of different brands. I love the thought that every piece of clothing leads a different life once it leaves my store.
What differentiates your boutique from others?
My personal selection: you either love it or you don’t. For the clients that do, I can really make a difference. And service of course. We do whatever we can to fulfil the needs of our clients.