'We don't feel like dressing ourselves in the same style every day, so why shouldn't we alternate between glasses as well?'
When customers become friends, do they still need the level of assistance that L'Optic by Valérie offers?
Personally, I believe that people always thrive from a little bit of support and guidance. Whether they are buying a piece of clothing, shoes or glasses, it's always nice to receive some assistance. Especially when this advice comes from someone who is familiar with the product, the story behind it, the current trends and how all of these aspects can be integrated into your own life and style. That being said, it is the duty of my team and me to recognise and determine every single client's need in the wink of an eye. Normally people walk into the boutique as a blank slate, willing to be surprised by our propositions and ideas. Sometimes, however, people have a clear picture of what they want, of their style and expectations. When that's the case, we will still offer our help, but we would never become intrusive or invasive. We respect the boundaries of all our customers at all times and gently try to assist them with pinpointing certain looks and styles that match their needs. By doing this, we can almost guarantee each client walks out satisfied and happy.
You briefly touched upon the notion of trends. Are trends an important aspect in eyewear?
In today's fashion and eyewear landscape, trends are significant. I even dare to go as far as saying that eyewear usually seems to be a bit at the vanguard of trends. Before key trends like retro are offered in clothing, shoes and bags, it has already been tested in eyewear designs to get a feel of what the market craves. At the same time, glasses need to adapt themselves to existing tendencies. Over the years, the morphology of the female face has changed a lot. Where eyebrows weren't considered as an important aspect of the face in the past, they are now a powerful and prominent feature. Glasses suddenly had to alter their shapes to a design in which a woman's eyebrows would still be visible instead of being tucked away below the frame. It's important for our team to keep those trends in mind, but at the same time, we need to be mindful of all the details that might slip a client's mind. Do these type of glasses make your eyes appear bigger or smaller, does this prescription work with the chosen frame... It's essential to me that my team is aware of these details, that they understand the bigger picture, our clients don't need to know why a pair of glasses works for them, we have to.