What kind of styling advice do you give your clients?
To me, the key to a striking look is playing around with different qualities like prints and textiles. I rarely stick to one single fabric since mixing them is a lot more alluring. For instance, a wool sweater will look great on silk. If you’re not accustomed to wearing mixed prints simply go with stripes, a light blue striped shirt matches with any other print.
Are your clients open to advice?
They are, I have clients coming in literally asking for my help. It doesn’t take me long to find out which brands I should or shouldn’t suggest to each client. One must consider whether a woman is willing to step out of her comfort zone. There’s no point in completely changing a person’s look up to where she doesn’t recognize herself anymore.
Why did you choose to sell womenswear?
Because of its versatility. I wouldn’t want to sell one single brand or product because then your options are limited. It’s so much more exciting to be able to combine different items and distinct brands. I also believe it’s important to be able to travel for your profession, it boosts your creativity and inspires.
How would you describe your selection?
Classic with a twist. Classic, because I stay away from asymmetry and complicated shapes. I’m not fond of clothing that looks too ‘designed’, I prefer it to be pure and transparent. A dress can have some frivolousness or fringe, but the model itself should be clean and straightforward.