How would you describe your typical customer?
Let's say our typical customer is dedicated to good taste and driven by a passion for the finer things in life. Our customer base is extremely varied, it runs from the 'Nanny' to the 'Granny'. One day, we will welcome a healthy 92-year-old lady for a pair of Prada sneakers, the next day we will have a girl, who receives her first Saint Laurent bag for her Sweet Sixteen. We can genuinely say that our customer base reaches a broad audience.
Can you describe the feeling you want a customer to experience when they walk in and browse the store?
We were looking to create something timeless, which at the same time is warm and neutral. The interior is meant to play a supporting role – the shoes are the protagonists. Every three weeks the windows and interior get a complete overhaul. A shoe that has been sitting in the back will get pride of place in the window. We installed a closed-door policy to guarantee our clients a hassle-free environment in which they can quietly choose and try on several styles. By doing this, we aim to create an oasis of peace that allows customers to take their time and make the best possible selection. Aside from that, this enables us to give our undivided attention to each client, which each of them naturally deserves. Especially during Knokke's high season, stores can get overcrowded with tourists and tensions can rise. But, regular customers or not, to us everyone is equally important and will get pampered according to our daily standards. This service is crucial to us. We strive to give each client an unparalleled before and after sales customer service. We are in the store 7/7, as we find it very important to connect with our customer. It is the only way to get to know them, which helps with our buy: to find a compromise between style and comfort. Empathy and authentic helpfulness are essential. We try to think with the customer and be proactive while advising on style: nothing worse than a damsel in distress with a lovely dress and no shoes to pair it with. In short, Ironie offers a seamless and stressless shopping experience in a friendly atmosphere. We will always go the extra mile for each of our customers!