How would you describe Drake Store to someone who hasn’t been at one of the boutiques yet?
In each one of our stores, we receive clients with an open-hearted and friendly mindset. The womenswear boutique consists of three levels and has a lounge area where customers can relax while we treat them the way they deserve to be treated. In the Rue du Rhône store, located in the heart of Geneva, we offer womenswear as well as menswear. This one is a little more modest and compact, but it has the advantage that we can dress Mr. and Mrs. at once.
Which type of clientele does Drake Store have?
We have the true fashion aficionado who knows her way around the brands and goes straight for her goal. At the same time, we could be welcoming a businesswoman who is in Geneva for a short period and is looking to do some quick shopping during her lunch break. Either way, today’s clientele is highly demanding, and we are standing by to fulfil every need they may have. Our staff is trained to know every little detail about each collection and can offer styling advice that truly reassures the customer.
What indicates your unique approach?
Our staff suggests head-to-toe silhouettes while bearing in mind the measurements, habits and taste of our clients. It’s a significant added value because as we are styling them, we take the time to listen carefully and identify their individual needs. We also work closely with the finest hotels in the area, whenever one of their guests has a last-minute wardrobe request, they will be referred to us. We are always willing to privatise a section of the store or to pre-make a selection of clothing for a client and meet them whenever and wherever they feel comfortable.
What are your standards when it comes to hiring a staff member?
The people working at Drake Store are multilingual and have a profound knowledge of different cultures, which allows us to make a woman feel confident from the moment she steps into the store. The primary requirement for our staff is that they are great listeners and have an empathic attitude towards others. Building a trusting relationship with every client is the key to our success.